B2B companies frequently look at online communities with mixed emotions. On the one hand, they see the obvious success of sites like the Amex OPENForum, and they aspire to reap similar benefits. On the other hand, there are the standard fears that many companies have: Fear that community will devolve into a quagmire of complaints …
SelfieCity is a data visualization tool analyzing 3200 selfies taken by people in 5 cities across the globe, then grouped by the city they were taken in (New York, Berlin, Moscow, Sao Paolo, Bankok). The analyzed lots of different aspects, like age, facial expressions, glasses / no glasses, head tilt, etc: They started the project …
This is a panel discussion that I participated on during Social Media Week in New York, hosted at Forbes headquarters. It was called “Loud & Clear: How B2B Marketers Can Turn Up the Signal-to-Noise Ratio”.
This presentation is a companion to my post on the most common question in B2B social media. My goal with this presentation is to introduce a conceptual framework that takes helps sort social media metrics into meaningful bundles that are strategically aligned with key business outcomes. This presentation also includes: High-level recommendations to keep in …
The most common question B2B marketers ask me is: “How do I use social media to get more leads?” And the answer is: Treat it just like any other sales process, with the key exception that you have to earn every lead through demonstrating value, never with hard selling. People care about solutions to their …
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