How to Bridge the Gap Between Marketing and Sales

This is cross-posting of my article for AdWeek Finding a performance marketing partner is the modern shortcut Sales and marketing teams both serve critical functions for their organizations, and in a perfect world, they’d work together to maximize results. As CMOs and other executives push for higher revenue accountability from their teams, aligning these integral …

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How Can Performance Marketing Help You?

This is a cross-posting of my article for AdWeek. Businesses across the globe are seeking affordable solutions to expand their sales in a fast paced, extremely competitive environment. Because of this, marketers are increasingly being pressured to prove their value. Executive marketers are expected to drive growth: 64% of CMOs say that proving the financial …

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The SEO Framework Part 1: Indexation, Ranking, Traffic, Actions

Here’s the most common complaint I’ve heard from SEOs over the last 20 years: “I’ve made so many great SEO recommendations, but I can’t get any resources dedicated to implement them!” – every young SEO One of the big challenges in building an effective SEO program is getting buy-in from executives. They’ve got the resources …

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DNA double helix

Biological vs Chronological Age & Epigenetic Tests

The primary driver of aging is reduced damage repair capacity within your body. It’s weird to think that all the things we associate with aging – white hair, wrinkles, bad eyesight, disease – are just accumulated damage within your body. What’s even weirder is the idea that you can effectively become “younger” at the cellular …

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Your Mobile Website Experience is Frustrating Your Users

Mobile users don’t like to be frustrated by user experiences and websites that aren’t optimized for mobile. After creating a responsive version of their website, many companies sit back in satisfaction, considering their work done. They shouldn’t, and neither should you. A “mobile-friendly” responsive website is table stakes. Mobile-friendly will only get you so far. …

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