This is a cross-posting of my article from The Drum “Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C Clark ChatGPT feels like magic, and I am under its spell. But magic can be used for good or ill, depending on the application. With the launch of ChatGPT, writers, content managers and content …
How Content Teams Can Protect Themselves from ChatGPT Read More »
This is cross-posting of my article for AdWeek Finding a performance marketing partner is the modern shortcut Sales and marketing teams both serve critical functions for their organizations, and in a perfect world, they’d work together to maximize results. As CMOs and other executives push for higher revenue accountability from their teams, aligning these integral …
How to Bridge the Gap Between Marketing and Sales Read More »
This is a cross-posting of my article for AdWeek. Businesses across the globe are seeking affordable solutions to expand their sales in a fast paced, extremely competitive environment. Because of this, marketers are increasingly being pressured to prove their value. Executive marketers are expected to drive growth: 64% of CMOs say that proving the financial …
Here’s the most common complaint I’ve heard from SEOs over the last 20 years: “I’ve made so many great SEO recommendations, but I can’t get any resources dedicated to implement them!” – every young SEO One of the big challenges in building an effective SEO program is getting buy-in from executives. They’ve got the resources …
The SEO Framework Part 1: Indexation, Ranking, Traffic, Actions Read More »
The primary driver of aging is reduced damage repair capacity within your body. It’s weird to think that all the things we associate with aging – white hair, wrinkles, bad eyesight, disease – are just accumulated damage within your body. What’s even weirder is the idea that you can effectively become “younger” at the cellular …
Biological vs Chronological Age & Epigenetic Tests Read More »
I was surprised by the amount of surprise in the technology community when Google recently announced that its RankBrain artificial intelligence (AI) is being used to help understand natural language queries and serve results. This shouldn’t surprise anyone. Google has always been an AI company. This statement from Larry Page is about as clear as it …
TL;DR – Mobile apps are used for entertainment purposes. If you’re a business, you should make the mobile version of your website your #1 priority. Your mobile app can wait. Mobile apps are getting a lot of press and buzz, and as a B2B marketer, you see lots of large corporations grumbling and making noises …
Mobile users don’t like to be frustrated by user experiences and websites that aren’t optimized for mobile. After creating a responsive version of their website, many companies sit back in satisfaction, considering their work done. They shouldn’t, and neither should you. A “mobile-friendly” responsive website is table stakes. Mobile-friendly will only get you so far. …
Your Mobile Website Experience is Frustrating Your Users Read More »
B2B companies frequently look at online communities with mixed emotions. On the one hand, they see the obvious success of sites like the Amex OPENForum, and they aspire to reap similar benefits. On the other hand, there are the standard fears that many companies have: Fear that community will devolve into a quagmire of complaints …
This is the deck I presented at a recent session “Advanced SEO” for the Digital Summit conference in Denver, called “Technical SEO in a Semantic Search World”. This presentation was actually a really fun opportunity for me to talk about something that’s been on my mind – the changing role of SEO in the world …