TL;DR – Mobile apps are used for entertainment purposes. If you’re a business, you should make the mobile version of your website your #1 priority. Your mobile app can wait. Mobile apps are getting a lot of press and buzz, and as a B2B marketer, you see lots of large corporations grumbling and making noises …
Mobile users don’t like to be frustrated by user experiences and websites that aren’t optimized for mobile. After creating a responsive version of their website, many companies sit back in satisfaction, considering their work done. They shouldn’t, and neither should you. A “mobile-friendly” responsive website is table stakes. Mobile-friendly will only get you so far. …
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