Here’s the most common complaint I’ve heard from SEOs over the last 20 years: “I’ve made so many great SEO recommendations, but I can’t get any resources dedicated to implement them!” – every young SEO One of the big challenges in building an effective SEO program is getting buy-in from executives. They’ve got the resources …
The SEO Framework Part 1: Indexation, Ranking, Traffic, Actions Read More »
I was surprised by the amount of surprise in the technology community when Google recently announced that its RankBrain artificial intelligence (AI) is being used to help understand natural language queries and serve results. This shouldn’t surprise anyone. Google has always been an AI company. This statement from Larry Page is about as clear as it …
This is the deck I presented at a recent session “Advanced SEO” for the Digital Summit conference in Denver, called “Technical SEO in a Semantic Search World”. This presentation was actually a really fun opportunity for me to talk about something that’s been on my mind – the changing role of SEO in the world …
Putting politics aside, the launch of the Healthcare.gov website has been a train wreck. I’ve been building and marketing websites for a dozen years, and I have never seen a launch go so spectacularly, publicly wrong. This is partly due to the highly visible and contentious nature of the Affordable Care Act. But more interestingly, …
What the Healthcare.gov Disaster Means for Your Website Read More »
91% of B2B marketers use content marketing as a tactic, spending $118 billion in 2013 on content marketing, social media, and video. If you don’t understand some key aspects of Google’s new search algorithm, you may be flushing your content marketing dollars down the drain. True, talking about search algorithms tends to make eyes glaze …
What Google’s Changes Mean for Your Content Marketing Efforts Read More »
One of the most common problems that I’ve encountered in my 11 years in organic search marketing is around the operational integration of SEO into web projects. Many organizations have an SEO resource, agency, or department, but still ship websites, redesigns, and products that are not well-optimized. How does this happen so frequently? Organizations frequently …
Best Practices : Integrating SEO Into Your Business Read More »
This presentation is a companion to my SEO Framework: IRTA post. It’s intended as an introduction to some of the key concepts in SEO, especially around how to set goals and measure success. SEO 101 Overview from Ethan Hays
The metrics that a large number of businesses track related to SEO are, frequently, the wrong ones. If your SEO team tracks metrics that skew too macro, or too micro, you can end up with a skewed view of your progress in organic search: The 10,000 Foot View If your metrics are too high-level, the …
