Performance Marketing

This is cross-posting of my article for AdWeek Finding a performance marketing partner is the modern shortcut Sales and marketing teams both serve critical functions for their organizations, and in a perfect world, they’d work together to maximize results. As CMOs and other executives push for higher revenue accountability from their teams, aligning these integral …

How to Bridge the Gap Between Marketing and Sales Read More »

This is a cross-posting of my article for AdWeek. Businesses across the globe are seeking affordable solutions to expand their sales in a fast paced, extremely competitive environment. Because of this, marketers are increasingly being pressured to prove their value. Executive marketers are expected to drive growth: 64% of CMOs say that proving the financial …

How Can Performance Marketing Help You? Read More »