What the Healthcare.gov Disaster Means for Your Website

Putting politics aside, the launch of the Healthcare.gov website has been a train wreck. I’ve been building and marketing websites for a dozen years, and I have never seen a launch go so spectacularly, publicly wrong. This is partly due to the highly visible and contentious nature of the Affordable Care Act. But more interestingly, …

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What Google’s Changes Mean for Your Content Marketing Efforts

91% of B2B marketers use content marketing as a tactic, spending $118 billion in 2013 on content marketing, social media, and video. If you don’t understand some key aspects of Google’s new search algorithm, you may be flushing your content marketing dollars down the drain.  True, talking about search algorithms tends to make eyes glaze …

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Best Practices : Integrating SEO Into Your Business

One of the most common problems that I’ve encountered in my 11 years in organic search marketing is around the operational integration of SEO into web projects.  Many organizations have an SEO resource, agency, or department, but still ship websites, redesigns, and products that are not well-optimized.  How does this happen so frequently? Organizations frequently …

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The SEO Framework Part 1: Indexation, Ranking, Traffic, Actions

Here’s the most common complaint I’ve heard from SEOs over the last 20 years: “I’ve made so many great SEO recommendations, but I can’t get any resources dedicated to implement them!” – every young SEO One of the big challenges in building an effective SEO program is getting buy-in from executives. They’ve got the resources …

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