This presentation is a companion to my post on the most common question in B2B social media. My goal with this presentation is to introduce a conceptual framework that takes helps sort social media metrics into meaningful bundles that are strategically aligned with key business outcomes.
This presentation also includes:
- High-level recommendations to keep in mind for B2B social media
- A deeper dive into the metrics you should be tracking for each of the “big four” B2B social media platforms:
- YouTube
- An overview of some free tools available for measuring your progress in each platform