Social Media Week Panel Discussion

by Ethan Hays on March 15, 2013

This is a panel discussion that I participated on during Social Media Week in New York, hosted at Forbes headquarters. It was called “Loud & Clear: How B2B Marketers Can Turn Up the Signal-to-Noise Ratio”.

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Measuring Success in Social Media

by Ethan Hays on February 21, 2013

This presentation is a companion to my post on the most common question in B2B social media. My goal with this presentation is to introduce a conceptual framework that takes helps sort social media metrics into meaningful bundles that are strategically aligned with key business outcomes.

This presentation also includes:

  • High-level recommendations to keep in mind for B2B social media
  • A deeper dive into the metrics you should be tracking for each of the “big four” B2B social media platforms:
    1. Twitter
    2. LinkedIn
    3. Facebook
    4. YouTube
  • An overview of some free tools available for measuring your progress in each platform

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The Most Common Question in B2B Social Media, Answered

February 21, 2013

The most common question B2B marketers ask me is: “How do I use social media to get more leads?” And the answer is: Treat it just like any other sales process, with the key exception that you have to earn every lead through demonstrating value, never with hard selling. People care about solutions to their [...]

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Jean Ralphio, do it like you do it

February 16, 2013

Yes, sir. John Ralphio, do it like you do it.

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Best Practices : Integrating SEO Into Your Business

January 15, 2013

One of the most common problems that I’ve encountered in my 11 years in organic search marketing is around the operational integration of SEO into web projects.  Many organizations have an SEO resource, agency, or department, but still ship websites, redesigns, and products that are not well-optimized.  How does this happen so frequently? Organizations frequently [...]

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SEO 101 Overview Presentation

December 21, 2012

This presentation is a companion to my SEO Framework: IRTA post. It’s intended as an introduction to some of the key concepts in SEO, especially around how to set goals and measure success. SEO 101 Overview from Ethan Hays

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The SEO Health Check

October 1, 2012

The metrics that a large number of businesses track related to SEO are, frequently, the wrong ones.  If your SEO team tracks metrics that skew too macro, or too micro, you can end up with a skewed view of your progress in organic search: The 10,000 Foot View If your metrics are too high-level, the [...]

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The SEO Framework Part 1: I.R.T.A.

September 7, 2012

One of the challenges of managing an SEO program effectively is getting colleagues across your organization to understand, at the highest level, what the outcomes of a well-executed SEO campaign are. What defines success? The answer is I.R.T.A. IRTA stands for: • Indexation • Ranking • Traffic • Actions IRTA is the most high-level view [...]

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Ron Swanson is My Foodie Yoda

September 2, 2011

So much wisdom…. “Give me all the bacon and eggs that you have…. WAIT!! I’m worried that what you just heard was ‘Give me a lot of bacon and eggs’. What I said was, ‘Give me ALL OF THE BACON AND EGGS THAT YOU HAVE.’”

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This is Just a Very Good Cookie Monster Video

August 20, 2011

And it seems like CM has been working hard with his voice coach to develop the bass end of his vocals. Very powerful stuff. And the kids will love it!! I’m kidding of course. This is a classic Cookie Monster / Tom Waits mash-up that will give children nightmares forever if they see it. Do [...]

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